Since its debut in 2010, the Lily has become one of Mulberry’s most iconic and cherished designs. Pleid St. were commissioned to create a film for the launch of Lily Zero, a sustainable evolution of this timeless style.
Pleid St. envision the Lily existing in harmony within a future inspired by the Metaverse, a untamed nature that serves as a metaphor for Mulberry’s deep commitment to sustainability.
As part of the team, my role on this project was to help bring the handbags to life through animation.
Client: Mulberry England
Agency: BBH Singapore
Production Co.: Pleid St.
Direction: Pleid St.
Art Direction: Mota, Álvaro Poher, Nemanja Ivanovic, Alex Levinton
Animation: Gonzo, Ruye, Zenzuke, Edgar Ferrer, Andrea Philippon
Edit & Compositing: Mota
Modeling: Jordi Cerdá
Project Coordinator: Noemí Álvarez
Music: Banjo Soundscapes
