Macrofactor is a science-based nutrition app that transforms adaptive algorithms into clear, personalized guidance for health and fitness.
As part of Natasha Jen’s team at Pentagram, I developed 2D/3D motion explorations and helped build their motion system, translating its adaptive, data-driven identity into a dynamic visual language where the “M” embodies flexibility, rhythm, and energy.
You can check out the full case study and credits here.
