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As part of Natasha Jen’s team at Pentagram, I contributed to Reddit’s brand refresh by helping define the motion system, covering animation styles, transitions, timing, and the behavior of key brand elements like the logo, Snoo (Reddit's mascot), typography, 3D icons or UI components.


For more information you can check the full case study here




 

 

 

 


 

 


 

 

 

 


 

 

 

 


 

 


 

 

 

 

Partner — Natasha Jen

Project Team — Whitney Badge, Edgar Ferrer, Justin Zhang, Weronika Rafa, Jack Fahnestock, Max Zimmerer, Madeleine Golden, Zoë Thompson, Juliette Lespérance, Mason Lin

Using Format